What is Gregory & Gregory, why did Greggs change its name and what’s on the new menu?
The UK's biggest bakery chain was promoting its summer menu, featuring healthy salads and wraps, at a food festival in Brentford
BAKERY chain Greggs surprised food lovers by offering up their new range of trendy grub at a stall disguised as a “hipster” deli.
Let’s take a look at the company’s latest clever marketing ploy.
What is Gregory & Gregory?
The high street favourite hasn’t actually changed its name.
Bosses at the bakery opened an “undercover” stall - called Gregory & Gregory - to fool customers at the gourmet Foodie Festival in Syon Park in Brentford last weekend.
Greggs used the marketing stunt to promote its new summer range of healthy snacks.
The Foodie Festival, which is the UK’s biggest food festival, was graced with food served up at various stalls by Michelin-starred chefs as well as 2018 MasterChef winner Kenny Tutt.
Greggs revealed how customers had “no idea” that the food served up by Gregory & Gregory was the new menu from the bakery chain.
A video captured their stunned reactions as they were told they’re actually eating from Greggs."
After being told that the trendy grub was actually from Greggs, one festival-goer said: “You wouldn’t normally find me in a Greggs but I think what they’ve done with these new salads is brilliant.
“I’ll certainly be popping in there for lunch in future.”
Another customer said: “Greggs - you think of pasties and sausage rolls. I genuinely found this range of salads and wraps surprisingly good.”
Malcolm Copland, of Greggs said: “London is a global gourmet destination from its street food scene to the incredible array of critically acclaimed restaurants - so where better to try out our new lunchtime range.
"The reaction to the new menu has been fantastic and we’re now rolling it out across the UK.”
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What's on Greggs’ new summer menu?
The new menu includes a feta and beetroot salad, oriental chicken and sticky rice salad and a lemon & herb chicken with roast vegetable grain salad.
Punters at the festival also enjoyed a feta and slow-roasted tomato pasta and Mexican bean wrap.
A spokesman for the firm said: "Greggs surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival.
"The high street brand went undercover to showcase its new summer lunch offering to foodies but with a twist.
“The menu includes a feta and beetroot salad, an oriental chicken sticky rice salad and their first ever vegan addition - a Mexican bean wrap.
"A covert video shows food fans praising tapas-style dishes served from a hipster deli called Gregory and Gregory.”
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