You can now RESERVE a table McDonald’s – but only in this one location
The fast-food chain is trialling a swanky new service with waiters, "diamond" encrusted cutlery and table reservations
McDONALD'S is trialling a new system where you can RESERVE a seat at the restaurant to guarantee yourself a chair.
In a move that seems to defeat the object of fast-food, customers will need to reserve a table at the burger chain branch if they want to eat there.
McDonald's call it a trial but it sounds a bit more like a gimmick to celebrate the national-role out of it's posh Signature Burger range.
It's only taking place in one of the 1,270 branches across the UK, and it's the restaurant in swanky High Street Kensington, London.
Foodies will have to book a table online before they arrive and they'll be welcomed by a string quartet before being escorted to their table.
The branch is being kitted out with rich velvet curtains, posh "burger art" to give it a luxurious feel, like the gourmet-style burgers.
Are the new McDonald's burgers any good?
WE give our verdict on The Signature Collection at McDonald's.
- THE CLASSIC – 100% British and Irish Beef, Beechwood smoked bacon, cheddar cheese, wholegrain mustard mayo, ketchup, Batavia lettuce and red onion all in a brioche bun. Price: £4.79 Calories: 698 kcal
Verdict: A good combination of texture and flavours. Biting in, the first thing you notice is the thicker beef pattie used across the collection - and it's really tasty.
The distinctive wholegrain mustard is nicely offset by the sweetness of the ketchup making it an ideal snack for any meat lover.
- THE BBQ – 100% British and Irish Beef, Smoky BBQ sauce, coleslaw, Batavia lettuce, Beechwood smoked bacon, cheddar cheese and red onion, all in a brioche bum. Price: £4.79 Calories: 782
What we thought: We particularly liked the smokey BBQ sauce, which nicely complemented the beef pattie together with crunchy red onions. But it's components - especially the coleslaw - do tend to slide in different directions making it very messy to eat, despite McDonald's careful packaging.
- THE SPICY – 100% British and Irish Beef, Jalapeño slices, Pepper Jack cheese, Batavia lettuce, spicy relish and mayo all in a brioche bun. Price: £4.79 Calories : 635
Verdict: This was a favourite by far primarly due to its core ingredients Jalapeño and spicy relish. The combination of beef and spices seemed quite innovative for McDonald's and nothing like we tasted at the burger joint before. Juicy, spicy and fresh - the burger might just be one of the best value for money offer on the high street.
Diners won't even need to eat with their fingers because they'll even be given "diamond" encrusted cutlery to cut up their food, which will be served to them by white-gloved butlers.
It will only be running as a two-day event on August 15 and 16.
They claim if it's a success they will look at expanding the concept out for special calendar moments.
Nevertheless, if you want to get involved you can book online as of today and before August 15 - although if the Gregg's Valentine's Day meal was anything to go by then you'll want to get in there quick.
The fast-food chain launched The Signature Collection premium burgers last year.
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They come in three flavours – The Classic, The BBQ and The Spicy and all of them include fancy ingredients.
The burgers are much more Instagram-friendly than the floppy cheeseburger that you associate with the home of the golden arches.
McDonald's has now rolled out it's table service to 93 per cent of it's restaurants, almost a year after it first launched.
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