Viagogo forced to tell you the ‘all-in’ ticket price for gigs and concerts amid on-going court action over its unfair sales practices
The ticket re-seller has changed its website to display 'all inclusive' prices, which are about 37% more once taxes and fees have been included.
VIAGOGO has changed the way it displays prices after the advertising regulator said it was misleading customers.
The website was in hot water for listing ticket prices without mentioning compulsory booking fees and VAT.
When looking at the price of tickets for three separate events currently being sold on Viagogo, consumer group Which? found that VAT and fees can add an average of 37 per cent onto the total cost.
On one ticket in particular, fees and VAT pushed up the total ticket price by more than 50 per cent.
Viagogo was one of several websites which was told by the Advertising Standards Authority (ASA) to stop displaying prices without expensive additional fees listed.
It has now joined the other ticketing websites in saying it will make the requested changes.
As such, the advertising watchdog has withdrawn its referral of the ticketing website to National Trading Standards.
Despite this, the beleaguered website is still being taken to court by a government watchdog for failing to implement a laundry list of changes to its policies.
The Competition and Markets Authority issued court proceedings last month against Viagogo to bring an end to its other dodgy ticketing practices.
Viagogo has been accused of failing to tell customers that they aren't guaranteed entry to events and not revealing the identity of who's selling the tickets.
It is also in trouble for giving customers misleading information about the availability and popularity of tickets, leading some customers to be rushed into making a purchase or wrong decision.
Viagogo suing Ed Sheeran's promoter
SECONDARY ticketing site Viagogo is suing Ed Sheeran's promoter after it cancelled thousands of tickets to the singer's tour that were bought from the site.
The seller is taking legal action against the founder of music promoter Kilimanjaro Live Ltd, Stuart Galbraith, and claims that the firm "defrauded thousands of fans out of several million pounds".
Fans were left out of pocket after turning up to gigs with tickets bought from Viagogo, even though they were warned by the promoters before they went on sale that they would not be accepted.
Fans were then given the opportunity on the door to buy a ticket to the same concert at face-value.
The stricter rules put in place by Ed Sheeran's team were to crackdown on touts who often snap up tickets at face value and resell them on sites such as Viagogo for insanely inflated prices.
Viagogo has filed the multi-million lawsuit in Germany, although the firm told The Sun that it cannot disclose why "due to live legal proceedings".
Kilimanjaro Live has slammed the allegations as "totally false".
Commenting on today's ASA investigation, Viagogo said: "After working closely with the ASA to review our website, we are pleased to confirm that the ASA has now removed all sanctions it had in place including withdrawing its referral of Viagogo to National Trading Standards.
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"We remain committed to providing clear information to our customers."
The ASA added: "We can confirm we are now satisfied that Viagogo’s pricing information follows the advertising rules.
"Consequently, due to the significant changes that have been made, we've removed all active sanctions we had in place."
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