CONDI-MENTAL
Salad cream is here to stay as Heinz scraps plan to rename it sandwich cream
We're sure that the renaming had nothing to do with sales of the brand dipping 5.4 per cent to £28.8million last year
THREE months ago Heinz caused a massive stir when it grandly announced that salad cream was being renamed sandwich cream.
But now the food manufacturer has completely backtracked on the plans and today confirm it will be keeping the famous name.
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Heinz claims that it has listened to the outrage that poured out from fans when it first announced the change in June.
At the time Heinz claimed that only 14 per cent of buyers actually used the gloopy sauce on salad.
Instead, sauce fans used it as an accompaniment to tun, ham or cheese in sandwiches or an alternative to mayonnaise.
The sauce has had the same name for 103 years.
We're sure that the renaming had nothing to do with sales of the brand dipping 5.4 per cent to £28.8million last year.
And it's not the first time that Heinz has pulled a trick like this.
In 1999, it was revealed that Heinz were about to ditch the brand but once the leak was published it led to a major protest by shoppers and it saved the brand.
The publicity helped sales and Heinz took advantage by relaunching salad cream in new-look packs and putting the price up.
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Its not the first household brand to change its name.
Back in January last year, Unilever changed the name of I Can't Believe It's Not Butter to I Can't Believe It's So Good For Everything.
Back in 2000 the consumer good giant also changed the name of Jif to Cif.
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