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LOVE IT OR HATE IT

Marmite XO ‘extra old’ spread is back after ten years and you can buy it in Tesco

WHETHER you love it or hate it, from tomorrow you will be able to buy Marmite XO (extra old) spread in Tesco stores nationwide.

It's been ten years since you could last buy Marmite XO, when it was released as a limited edition spread.

 The special tubs of Marmite will be sold in Tesco for £3.99 a pot
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The special tubs of Marmite will be sold in Tesco for £3.99 a pot

But Marmite says it's planning to bring it back permanently after demand from fans on social media.

The XO formula has been matured for 28 days – four times longer than the seven days for the classic version, resulting in a more intense, full-bodied taste.

It was initially created following extensive sampling with members of the "Marmararti" – a secret society formed by Marmite’s biggest devotees. 

The group tasted a number of recipes before selecting the current XO formula.

 The Marmite XO hasn't been sold in the UK for a decade
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The Marmite XO hasn't been sold in the UK for a decade

And it seems the XO version has plenty of fans, including Neil Gaiman, co-author of Good Omens, which recently ran as a TV adaptation on Amazon Prime.

He tweeted: "The Marmite XO was really nice... Tasted like I remember Marmite tasting when I was a kid: stronger, sharper."
Comedian Marcus Brigstocke is another fan. He tweeted: "Hey @marmite please could you start making Marmite XO again. #gothmarmite".

The 250g jars will be available exclusively in 381 Tesco stores nationwide and at Tesco online for £3.99.

Tesco has over 3,400 stores in the UK and you can find your nearest using its .

After six months, the spread will be available in other UK supermarkets subject to demand.

 Fans, including celebrities, have been calling for the XO to make a comeback
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Fans, including celebrities, have been calling for the XO to make a comeback
 Nail Gaiman is just one of the celebrity fans of Marmite XO
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Nail Gaiman is just one of the celebrity fans of Marmite XO

But the stronger spread is more expensive than a normal tub of Marmite. The manufacturer says this is because it takes much longer to make.

According to comparison site MySupermarket.com, a 250g tub of normal Marmite will set you back £2.40 at Lidl and £2.70 at Asda, Tesco, Sainsbury's Morrisons, Ocado and Waitrose.

Marmite peanut butter is also now a thing – and you’ll either love it or hate it.

Last year, Marmite released a low salt range for customers.

And Papa John's made its Marmite and cheese scrolls a permanent feature on the menu after customers loved them.

Marmite is changing its receipe – but it’s for a good reason


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