WHEELY RICH
‘Carfluencer’ makes £2.2m a year reviewing super cars for fans who flock to see her posing in Ferraris and Aston Martins
A JOURNALIST quit her day job to become a 'carfluencer' and now makes millions of pounds a year posting content for petrolheads.
Motor aficionado Alex Hirshi was a radio host who started luxury car social media account "Supercar Blondie" as a fun side hustle.
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The Australian blonde, decided to leave her home of Queensland and move to Dubai in 2008 where she would discuss and review cars on a radio show.
But after ditching the day job to focus on her own supercar content, she's now one of the most successful 'carfluencers' in the world.
With a total audience of 14.3million followers, she can now command in excess of £6,000 for a single post on TikTok.
Car rental website has estimated that her lucrative brand partnerships earn her £2.2million per year.
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The "Supercar Blondie" uploads high-glam footage and photos of herself with a stream of the most desirable (and expensive) cars on the market.
She's posted pictures with Ferraris, Aston Martins and Paganis in beautiful backdrops.
Her most popular video on TikTok shows her cruising round in the Rolls Royce 103X concept car, a snazzy self-driving vehicle that doesn't even have a steering wheel.
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She's also featured on BBC's Top Gear and has been pictured with someone of the world's biggest stars like The Fast and Furious' Vin Diesel and Aaron Paul from Breaking Bad.
In an exclusive interview with Sun Motors in 2019, Alex revealed what it takes to become one of the biggest names in the world of car entertainment.
Starting out in broadcast journalism in her native Brisbane, Australia, it wasn't until Alex reached her 30's that her social media career got off the ground.
After taking up a radio job in Dubai hosting a drive show, the car enthusiast started covering track days and reviewing models for Bentley.
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And as her following got bigger, so did the price tag on the vehicles she drove.
Alex told Sun Motors: “I just started uploading my experience of driving these cars for the first time. Bentley gave me a few more cars, I did a few more videos.
";Then I started trying to grow it into something bigger, so I knocked on a few doors with Ferrari, McLaren etc, and it just went from there creating videos.
“At the time, no one was doing what I was. There were a lot of car experts talking about cars, but not many people just making cars relatable and making them fun again.
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"So I just wanted to make my videos enjoyable and point out a few cool things that everyone would find interesting."
With easy-to-digest content, Alex - along with husband and videographer Nik - has been able to break outside of the traditional petrolhead niche, growing her audience across different age groups and nationalities, and appealing to both men and women.
She said: “The general population isn't interested in the nitty-gritty of cars.
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“We try to have as little dialogue in the videos as possible. I want to try to have as many people as possible interested in my content, so it needs to go across language barriers.
“I use comedy to draw people into the motors and focus on being as visual as possible.
"What people are going to see on my platform is cars from a different perspective - so that I’m still speaking the same language to the general public. I don’t ever want to get too technical."
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Want to know more? Inside the high-octane life of YouTube stunner "Supercar Blondie" – brushing shoulders with celebrities and reshaping motoring entertainment.
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Plus did you see that Alex's husband surprised her with a brand new Ferrari filled with 1,000 red roses saying he wanted to "blow her mind".
And here's a look inside the Cheshire village dubbed the "Knightsbridge of the north" where supercars rule the roads.
Inside Cheshire village dubbed 'Knightsbridge of the north' where supercars rule the roads
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