Major car brand to become first company to sell their motors on Amazon… with other makers set to follow
Users will be able to refine their search preferences by model, trim, colour and features
A MAJOR car brand is set to become the first to sell its motors on Amazon.
The online retail giant, headed by tech billionaire Jeff Bezos, has announced the deal with Korean maker Hyundai – which will see them list their vehicles on their US website by next year.
This will allow customers to browse cars on the site and make a purchase using their preferred payment methods.
They can then choose to pick the car up at a nearby dealership or have it delivered to their home.
However, the seller of the vehicle is still the dealership – with Amazon’s platform working as more of a middle-man between the customer and the dealer.
As part of the deal, customers who purchase Hyundai’s next-generation vehicles will be able to access hands-free Alexa tech in their car.
Drivers will be able to ask Alexa to play music, podcasts or audiobooks, as well as set reminders, update to-do lists and check calendars.
The tech giant also hinted that Hyundai will be the first of many manufacturers to sell vehicles on Amazon – but selection will be limited to Hyundai to start with.
On the collaboration with Hyundai, Amazon CEO Andy Jassy said: “Hyundai is a very innovative company that shares Amazon’s passion for trying to make customers’ lives better and easier every day.
“Our broad, strategic partnership should do just that, from changing the ease with which customers can buy vehicles online to making it simple to use Alexa in Hyundai vehicles for entertainment, shopping, smart home adjustments, and calendar checks to enabling Hyundai to transform their customer experiences and business operations by moving to AWS.
“We look forward to inventing together for many years.”
This comes after another major car brand struck a deal with the Vatican to supply their entire fleet of EVs.
Meanwhile, drivers are “falling in love again” after Renault revealed it is bringing back an iconic motor in a whole new form.
The electric car boasts “best-in-class efficiency” and will have a starting price of just under £17,000.