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DEAL OR NO DEAL?

One-of-a-kind Range Rover developed by Noel Edmonds to be ‘mobile office’ with phone system & printer hits auction

Considering its unique history and celebrity link, the price is astonishingly low

A one-of-a-kind Range Rover developed by Noel Edmonds and designed to be a "mobile office" has hit auction.

The swish 4x4 is rumoured to have had a development budget of £450,000 and uses tech supplied by the telly star's company, Unique Group.

This custom Range Rover was designed by Noel Edmonds
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This custom Range Rover was designed by Noel EdmondsCredit: The Saleroom
The Deal or No Deal star bought it after it had been used by Land Rover and Sony as a display vehicle
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The Deal or No Deal star bought it after it had been used by Land Rover and Sony as a display vehicleCredit: Channel 4

Produced in 1997, the P38 HSE Autobiography model was used as a "pilot/testbed" for the new design and was used by electronics giant Sony as a promotional vehicle.

It features a dual phone, HP printer setup, laptop station, VHS system and web-cam, making it perfect for the busy exec on the go.

Once Land Rover took the car out of service as a show vehicle, Edmonds himself bought it to save it from being dismantled.

Since then, it has had several further owners but only clocked up 86,000 miles.

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Considering its uniqueness and celebrity connection, it's almost amazingly cheap.

The highest and, currently, only bid stands at just £10,000.

And auctioneers at only estimate a top price of £16,000.

However, they do state that most vehicles in the current auction will require "some light recommissioning" and asks customers to "assume that your new purchase will need trailering away".

Viewing is by appointment only and the successful buyer will need to collect the car from its storage space in Crewkerne, Somerset, about 40 miles south-west of Bath.

Classic car enthusiasts will have to be quick as the sale concludes at 6pm on January 3.

It comes after a BMW once owned by basketball legend Michael Jordan and packed with '90s-era luxury went up for sale this week.

The swish 4x4 was the height of luxury when it was produced in 1997
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The swish 4x4 was the height of luxury when it was produced in 1997Credit: The Saleroom
It includes a laptop station, printer setup and VHS player
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It includes a laptop station, printer setup and VHS playerCredit: The Saleroom
There's even a dual phone system
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There's even a dual phone systemCredit: The Saleroom
The tech was provided by Edmonds' company Unique Group
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The tech was provided by Edmonds' company Unique GroupCredit: The Saleroom
The current auction bid stands at just £10,000
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The current auction bid stands at just £10,000Credit: The Saleroom
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