Supermarkets sell out of meat substitute Quorn because of ‘Veganuary’ boom
SUPERMARKETS have sold out of meat substitute Quorn amid the vegan boom.
Shoppers complained about Tesco, Asda, Sainsbury’s and Waitrose stores running out of its mince, sausages and chicken nuggets.
And nine key Quorn products were out of stock at Tesco’s online store.
It comes after a record 400,000 people worldwide signed up to Veganuary, a campaign to eat a plant-based diet.
Last year it was just 250,000.
In Britain, meat alternatives sales have risen by 14 per cent in a year.
Quorn, made of fungal protein, was developed as a meat alternative in the 1960s by scientists amid fears of food shortages, and launched as a brand by Marlow Foods in 1985.
It’s made from a soil fungus and grown using fermentation - a process similar to beer production.
Quorn Foods confirmed they were experiencing “unprecedented demand” and said production would increase to restock shelves.
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A spokesman added: “We are working really hard to get our products back into stock.”
One angry shopper tweeted: “Quorn is no longer available Tesco, Sainsbury’s and Waitrose in the north of Kent, since Christmas each of these supermarkets supplies has dwindled to nothing.
“After using Quorn for the last fifteen years I’m now forced to use alternatives.”