A BOY has been dubbed "Lord of the Flies" after eating the pesky insects off his face during a TV broadcast.
The lad stuck his tongue out and quickly swallowed two crawling near his mouth in Australia.
He and his family appeared on Channel 10's The Project, where the farmers spoke about the difficulties they faced coping with severe drought Down Under.
But he appeared to do a spot of fly-fishing as the moisture-seeking insects brazenly walked closer to his mouth.
Rather than tell them to bug-ger off on live TV, he calmly looked straight into the camera, while quickly swallowing them.
And the boy's calm demeanour impressed some on website Reddit, where the clip was shared.
Many dubbed him Lord of the Flies while some wondered whether he’d been "raised by frogs".
KaZac2005 didn't think the boy had bitten off more than he could chew, and defended him by posting: “That’s Bush tucker for ya.
"For non Australians flies are a delicacy."
However Majsmartin wrote: "I've been to Australia and I can confirm that flies like to crawl into your mouth for some stupid reason.
"Annoying and gross as hell. This though, this is terrible."
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Such comments prompted down-to-earth Killbot5 to point out: "In hot environments, they go for moisture like your mouth, nose and eyes.
"When you're in a drought, flies can be an important source of protein."
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