What is All Lives Matter and how did the movement start?
A LONGTIME TV broadcaster has resigned in the US after controversially tweeting ‘All Lives Matter’ despite the shocking death of George Floyd.
And a Real Housewives Of New York City star has been slammed for posting the same insensitive remark while protests continue over the way in which Floyd died.
What is All Lives Matter?
"All Lives Matter" is a not-so-subtle jab at the Black Lives Matter movement that calls attention to police violence against African-Americans.
Ashton Kutcher explained in an emotional video: "I think what folks that are writing ‘All Lives Matter' need to understand is that for some people black lives don't matter at all.
"So for us, black lives matter.
"So, while you may have the best intentions in saying ‘All Lives Matter,' remember, for some people, black lives don't matter at all."
Why is it controversial?
Sacramento Kings TV broadcaster, Grant Napear, resigned on June 2 after he tweeted “ALL LIVES MATTER” - as George Floyd's friends and family continue to grieve for him, and from America.
Floyd, a black man, died on May 25 after a white Minneapolis police officer pressed his knee into his neck while Floyd was handcuffed and saying that he couldn’t breathe.
Napear, 60, was asked by a sportsman on Twitter "what’s your take on BLM?”
The broadcaster - who has previously been accused of being a closet racist - responded: “ALL LIVES MATTER...EVERY SINGLE ONE!!!”
In response to criticism from another Twitter user, Napear said he apologised if his comment came across as “dumb".
He added: “I’ve been doing more listening than talking the past few days.
“I believe the past few days will change this country for the better!”
Bonneville International, the station’s parent company, said Napear’s “recent comments about the Black Lives Matter movement do not reflect the views or values of Bonneville International Corporation.
"The timing of Grant’s tweet was particularly insensitive.”
In reality TV land, Real Housewives star Ramona Singer says she's "educating" herself after fans slammed her for posting "all lives matter" on Instagram.
Co-star Leah McSweeney highlighted the remark and captioned it with an emoji of a woman holding her head on June 1.
The furore started when Singer responded to a fan, who wrote under a photo she posted, "ROMANA WHAT THE F*** U DOING GIRL! USE UR VOICE!!!!! BLACK LIVES MATTER!!!!!!”
After Singer replied, “all lives matter,” in the wake of Floyd’s death, she was advised to “please educate yourself about the systemic racism in this country”.
Billie Eilish and Pink have also condemned the "All Lives Matter" slogan.
Eilish said: "If I hear one more white person say 'All Lives Matter' one more f****** time I'm gonna lose my f****** mind.
"No one is saying your life doesn't matter. No one is saying your life is not hard.
"This is not about you. Stop making everything about you. You are not in need. You are not in danger."
Where did the movement come from?
The slogan has been bandied around for at least five years, and has been quoted in America by several politicians, singers, and sportspeople.
Back in 2016, for example, at a Republican National Convention a pastor from South Carolina - Mark Burns, who is black - said Donald Trump won’t “pander” to one race.
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He told the arena: “I want to declare to the whole world and to the Republican Party that under a Donald Trump administration, all lives matter.
“That means black lives, white lives, Hispanic lives, Asian lives, Christian lives, Muslim lives. Shout with me! All lives matter!”
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The “All Lives Matter” chant is often used by conservatives to counter the Black Lives Matter movement, which was started after a spate of incidents in which police officers shot and killed unarmed African-Americans.