Donald Trump ditches ‘Keep America Great’ slogan amid George Floyd and coronavirus chaos in hunt for a new catchphrase
DONALD Trump appears to have ditched his "Keep America Great" slogan as the US is rocked by George Floyd protests and the coronavirus pandemic.
The President seems to have ditched the motto as he heads into an election fight with Democratic candidate .
has been trialing new slogans such as "Transition to Greatness" and "The Best Is Yet to Come", reports the .
Sources in the campaign have said The President is likely to choose a fresh motto in the coming weeks.
Trump had been regularly using the "Keep America Great" catchphrase, but national crises have led to a shift in tone before the US heads to the polls on November 3.
Hats and other merchandise carrying the motto still remain for sale on the campaign's official website.
The President and his top advisors reportedly met last Thursday to discuss how to approach his bid for reelection.
Trump was described as in a "good mood" about his chances, and is looking for ways to sell his record on the economy and how to attack Biden.
However, reportedly he was shown "tough" polls from swing states by his political team during the meeting in the Oval Office.
The US has been hit with a rocky 2020 as it has the highest number of cases and deaths in the world - standing at 2million and 113,106.
And the , who died while in police custody after officer Derek Chauvin knelt on his neck, has triggered protests and riots.
Trump has been coming down hard - repeatedly tweeting "law and order" - as he threatened to deploy the military to deal with disorder.
Trump aides are reportedly preparing to drop the "Keep America Great" slogan completely ahead of the campaign.
He is also reportedly expected to roll back usage of his "Sleepy Joe" nickname for former vice president Biden.
A source said: "When the president decides, there will be a new slogan and there will be new ads."
However, other sources have worried Trump is losing his message - describing the campaign as a "demolition derby".
White House adviser Kellyanne Conway has used the slogan "Great American Comeback".
She also called for more targeted attacks on Biden who she branded the "Loch Ness monster of the Washington swamp".
Conway said: "We must be sure that our messaging, our messenger and our delivery systems project the same Trump-branded ‘joy on the job’ hunger and swagger of 2016."
Trump first proposed the "Keep America Great" slogan in 2017 during an interview and quickly trademarked the phrase.
He however expressed concern to his advisors about ditching his classic "Make America Great Again" motto.
Reportedly, he said: "This better work, fellas.
"I’d be the only idiot in the world to give up a brand like that and then lose."
MOST READ IN NEWS
Trump also reportedly agonized over whether to add an exclamation mark to the phrase.
One source said: "Everyone kind of agreed that Keep America Great is the way to go."
However, the decision was made two months before a series of major events reshaped the upcoming election fight.
Other taglines used in current Trump ads include "Donald Trump gets it done" and "Mr Nice Guy won't cut it".
