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WHAT A PANE

‘I say you buy one, you get one free’ double-glazing ad star found guilty of £58k tax dodge

Jeff Brown earned nearly £350,000 over a six-year period working as a contractor for Safestyle UK and at Burnley FC

THE MOTORMOUTH behind the “I say you buy one, you get one free” double-glazing ads catchphrase has been found guilty of a £58,000 tax swindle.

Jeff Brown earned nearly £350,000 over a six-year period working as a contractor for Safestyle UK and as a match day host at Burnley FC.

But he failed to file any tax returns.

Officers from HMRC raided his home in Burnley, Lancs in February last year and found bundles of cash of up to £15,000 hidden inside a bedroom wardrobe, the town’s Crown Court heard.

Brown, 51, pleaded guilty to six counts of being knowingly concerned in the fraudulent evasion of income tax and was given a 20 month prison sentence suspended for two years.

Louise Kitchin, prosecuting, told the court how Brown had no employment contract with Safestyle but was given commission payments of £333,179 for canvassing and motivational work.

He famously starred in a number of the firm’s TV ads where he incessantly repeated the firm’s 'buy one, get one free' promise.

 Jeff, of Burnley Lancs. was described in court as an 'old fool' as he was convicted of evading £58,000 in tax after he failed to file any returns for six years
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Jeff, of Burnley Lancs. was described in court as an 'old fool' as he was convicted of evading £58,000 in tax after he failed to file any returns for six years

Brown was also paid nearly £11,000 for freelance work at Burnley FC as a match day room host and was paid either cash or cheque for 110 home matches.

Timothy Brennand, defending, said Brown was “inevitably going to get caught” and “there is no fool like an old fool”.

The court heard how Brown didn’t have an accountant or bookkeeper and relied on his wife, however when their relationship ended he “fell into self-induced chaos”.

Brennand told the court: “Part of his problems began when he became estranged from his wife.

“He didn’t realise he should get himself self-employed status, to get himself registered and a bookkeeper.

“He would simply stick his head in the sand and think about the immediacy of either the next job, quote or motivational speech or next match.

“Anything other than putting his life in order.

“There is no sophistication in it. He just didn’t put his affairs in order.

“It was always tomorrow, tomorrow, tomorrow.”

Jeff’s conviction for tax evasion will have a long lasting effect on him, the court was told.

 Jeff famously rammed home double glazing firm's buy one get one free offer in his broad Lanchasire accent in a series of television adverts
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Jeff famously rammed home double glazing firm's buy one get one free offer in his broad Lanchasire accent in a series of television adverts

The court also heard of Jeff’s contrition.

Brennand added: “He has learned the hard way. He is truly, truly sorry.

“Safestyle think so highly of him and his motivational abilities that they haven’t burned bridges.

“But the reality is that in this ever commercially sensitive world in which we live that any black mark or notoriety and adherence to best practice means effectively that he has blotted his book.”

Judge Beverley Lunt said: “If anyone was going to get caught it had to be him.

“He knew his obligation. No question. We have a man here who is a working man.

 Jeff earned nearly £350,000 over a six--year period working as a contractor for double glazing firm Safestyle UK, but his financial affairs were in disarray
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Jeff earned nearly £350,000 over a six--year period working as a contractor for double glazing firm Safestyle UK, but his financial affairs were in disarray

“I watch the TV, I recognise him, he is the face of Safestyle UK.

“Stupidity doesn’t really come close to categorising what you did.

“Whether you lose your job or not with Safestyle is unclear but your status will not be the same.”