Women wanted to be like Pammy in 2006… now they want to be like Kendall Jenner
Women shunning supersize breasts in pursuit of an atheltic "gym bod", research shows
BRITISH women going under the knife for boob jobs are now opting for smaller sizes - as they shun supersize breasts in pursuit of an athletic "gym bod", a fascinating study shows.
In just ten years the average breast size achieved through surgery has plunged from an F-cup to a more modest C-cup.
Figures also reveal northern women are opting for larger breasts than their southern counterparts.
In 2006 Pamela Anderson had the boobs most women having surgery wanted to emulate.
Six years later in 2012 Kim Kardashian topped the list.
This year her smaller-chested sister Kendall Jenner was voted as having the most enviable boobs.
Surgeons said for the first time more clients are opting for Taylor Swift's athletic look, over the ample chests favoured by celebs like Katie Price and Jodie Marsh.
People from up north are said to be going for one cup-size bigger on average.
Women in Hull and Southampton have chosen to have the largest fake breasts added to their bodies, according to figures from Transform Cosmetic Surgery in 2015.
Smaller boob enhancements are more common in Edinburgh and Cornwall - where the C-cup is a popular choice.
Manchester and London are the most popular cities for boob jobs.
The research also revealed a dramatic change in the role models women choose when aiming for the perfect breasts.
Steven Taylor, Marketing Director of Transform said: "We are seeing a trend towards women opting for the high fashion toned model look. A toned athletic look is currently favoured over a more sexualised and glamorous look.
"It is fascinating to see how women’s views of the perfect body shape have developed in a decade and how the celebrities they have referenced most during consultations with our surgeons have changed."
The number of breast augmentations and requests about them has risen to its highest level in history, Transform's research shows.
As well as size, the shape of the augmentations has transformed, with focus on the cleavage giving ground to the importance of the sideboob, the experts said.
As well as size, the shape of the augmentations has transformed, with focus on the cleavage giving ground to the importance of the sideboob, the experts said.
Research shows more than a quarter of women have ops to improve the side profile of their curves, thanks to minimalist modern clothes.
The average age for a breast op is 26 - with 35% of patients using finance to pay for their own surgery.
Over the past ten years Manchester has had the equivalent of 15,837 pints of silicone pumped into their breasts, beating 10,559 pints in London.