Nurse forced to apologise after using racy lingerie shots of herself to promote her cosmetic surgery business
Single mum-of-four Julia Knightley tells how she feels she's centre of witch-hunt after social media users blast her marketing stunt
A NURSE has apologised after using racy lingerie shots of herself to promote her business.
Julia Knightley, who runs a non-surgical cosmetic clinic in Stockport, Cheshire came under fire after posting the underwear images online.
The single mum-of-four insisted the images were tasteful, and that she has always used pictures of models wearing similar attire on her website, which have never received complaints.
But the 37-year-old has told how she now feels she has become the centre of a vicious social media witch-hunt - with her opponents slamming her behaviour.
One woman posted: ”It’s a shame that it appears it’s the same old story - sex sells, and there will be plenty of ill informed/naive potential patients who will be drawn in by the ‘glamour’.”
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Another said: “This has to be a wind up. Who in their right mind could possibly think this could be a good advert. Maybe for a escort ?”
But Julia said: “There were several images that I posted and I removed one as soon as I put it up as I didn’t think it was suitable.
“I’ve always advertised my business like that. The idea was to think outside of the box with our marketing strategy – there are lots of clinics about so we needed to make things a bit different so we stood out.
"The images were taken by a friend in December and were only posted in May, they were tongue in cheek but I accept that I was naive to post them.”
Julia claims that she operates a professional business adhering to all processes and policies with safety being a priority, and many clients have spoken out in support of her.
Danielle Pickett posted on The %23safetyinbeauty Campaign Facebook page – which launched the debate – saying: “I had my lips done by Julia Knightley in March, I’m only 20, was my first time having my lips done.
"I was very pleased with my treatment but wanted to go bigger, she could of took money off me and done what I had asked but she gave me professional advice and told me not to go bigger.”
Matthew Taylor added: “I’ve had a skin treatment there for rosacea by Julia Knightley not so long ago.. She was very professional in what she done and gave me a full consultation prior to getting the treatment done. She also gave me extra medical advice.”
Julia’s clinic offers a range of treatments including anti-wrinkle injections, skin peels, thread lifting and microdermabrasion.
It opened in July 2014, and Julia has been practising as a licensed and registered independent nurse prescriber since 2007.
She added: “There’s nothing more I can do than apologise.”
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