Morrisons trials system where only one shopper waits while another is served
Supermarket giant launches new system to keep customers from waiting at store checkouts
CUSTOMERS may never face long queues again as Morrisons launches an ambitious bid to keep only one shopper waiting at a time.
The supermarket giant is pushing to cut down the length of time customers have to queue at checkouts with a 'one-plus-one' system which would mean one person waiting while another is being served.
Stores countrywide could see the frustrations of queueing shoppers ebb away as they have been told to implement the system to reduce waiting times.
Trade magazine The Grocer reported the scheme dubbed 'customers don't queue' has been launched in recent weeks, with shoppers to be told in stores this month.
A Morrisons spokesman told the Sun it is a "work in progress", adding it is part of a huge nationwide customer service improvement drive across all Morrisons stores, with more details to be announced in the coming weeks.
The retailer is also set to bring in an independent mystery shopping agency to monitor stores in areas such as customer service, availability and store standards.
Every month each store will be scored on a number of areas which would influence staff annual bonuses.
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Morrisons' annual report, published last month said: "We are ensuring we have the right technology and in-store colleague structure to more effectively and directly manage queues."
It added: "There is still a lot to do, but customers are beginning to notice the difference. There has already been a reduction in queue lengths and a significant improvement in our customer satisfaction scores."
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