FROM figure-hugging outfits and plunging bikinis to fluffy lingerie - Gemma Collins has been proudly showing off her three-stone weight loss to fans this summer.
Yet the incredible transformation hasn't been easy for the TV diva - who has turned to brutal diets, controversial 'skinny jabs' and even a £5,000-a-week 'juice camp' in a bid to shed the pounds.
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Though Gemma - one of The Only Way Is Essex's best-loved stars - has always exuded confidence and body positivity no matter what her size, she's made no secret of her "nightmare" battle with food.
She has also courageously opened up about her struggle with polycystic ovary syndrome (PCOS), a hormonal condition that made it difficult for her to lose weight after her "very slim" twenties.
In June, The GC admitted to her two million Instagram followers that bullies have "taunted" her over the years, while companies have callously told her: "You're too fat to promote my brand."
Smiling through the taunts
But despite the insults, she's continued to smile and promote body confidence - even recently sticking her fingers up at clothing brands who wouldn't dress her size 16 body in the early days of Towie.
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"What you got to say now, huns?!" she remarked.
Here, after stunning Gemma, 39, wowed fans this week by posing in a glamorous white outfit while celebrating a business milestone, we look at her weight loss journey through the years...