SOCIAL media has led to a TRIPLING of self-harm among pre-teens in the US and a 150 per cent rise in suicides, Netflix's new documentary reveals.
The "horrifying" epidemic of misery emerged after kids became exposed to sites such as Facebook and Twitter on their phones a decade ago, experts say.
Cyberbullying is said to be partly behind the rise, along with youngsters' desperation for approval on the "addictive" platforms.
Social psychologist Prof Jonathan Haidt said a "whole generation" of kids have been blighted by the new technology in an interview for .
It has left them afraid to take normal risks like learning to drive or asking a boy or girl out on a date.
He said: "There has been a gigantic increase in depression and anxiety for American teenagers which began right around between 2011 and 2013."
Stats show an alarming spike in the number of kids in the US being admitted to hospital after cutting themselves or otherwise self-harming.
For girls aged 15 to 19, there has been a 62 per cent increase since 2009.
Among pre-teens aged ten to 14, the increase is 189 per cent.
"That's nearly triple," Prof Haidt said.
"Even more horrifying, we're seeing the same pattern with suicide.
"And that pattern points to social media."
Deaths by suicide in the US are up 70 per cent in older teenage girls compared with the first decade of the century.
In pre-teen girls, suicide has risen by 151 per cent.
GENERATION BLIGHTED
Haidt, professor of ethical leadership at New York University Stern School of Business, said the pattern coincides with growing use of mobile devices.
He said: "Gen Z, the kids born after 1996 or so, those kids are the first generation in history that got on social media in middle school.
"How do they spend their time? They come home from school, and they're on their devices.
"A whole generation is more anxious, more fragile, more depressed.
"They are much less comfortable taking risks. The rates at which they get drivers licenses have been dropping.
"The number who have ever gone out on a date or had any kind of romantic interaction is dropping rapidly.
"This is a real change in a generation.
"And remember for every one of these, for every hospital admission, there's a family that is traumatized and horrified - 'My God, what is happening to our kids?'."
Tim Kendall, former president of Pinterest and director of monetization at Facebook, is one of a number of tech wizards who have come to see the danger of their creations.
He tells the documentary: "It's plain as day to me - these services are killing people. And causing people to kill themselves."
The Social Dilemma exposes in chilling detail how technology giants such as Google, YouTube and Instagram manipulate human psychology to influence how we behave.
It features interviews with a string of former senior executives, including the co-inventor of the Facebook like button.
They reveal the tricks these companies use to get people hooked - and how they spy on their billions of users and track their every move.
You're not alone
Here's where to go for support
ON AVERAGE, 123 people a day die by suicide in America.
It doesn't discriminate, touching the lives of people in every corner of society - from the homeless and unemployed to builders and doctors, reality stars and footballers.
It's the biggest killer of people under the age of 35, more deadly than cancer and car crashes.
And men are three times more likely to take their own life than women.
Yet it's rarely spoken of, a taboo that threatens to continue its deadly rampage unless we all stop and take notice, now.
That is why The Sun launched the You're Not Alone campaign.
The aim is that by sharing practical advice, raising awareness and breaking down the barriers people face when talking about their mental health, we can all do our bit to help save lives.
Let's all vow to ask for help when we need it, and listen out for others... You're Not Alone.
If you, or anyone you know, needs help dealing with mental health problems, the following organisations provide support:
- The (NAMI)
- The
The experts also explain how sinister algorithms - which even the programmers don't fully understand - control what content people see.
Computers twist people's perception of reality, fueling viral conspiracy theories, rampant misinformation and political polarization.
Experts warn these all-powerful AI machines pose a threat not only to democracy but to humanity's very existence.
“Never before in history have 50 designers made decisions that would have an impact on two billion people,” says former Google exec Tristan Harris in the film.
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The interviews are interweaved with a dramatization of the devastating impact of social media on a typical American family.
Horrified viewers branded it the "scariest thing on Netflix" and said they were ready to "throw away their phones".
The 90-minute documentary is available to watch now on .
If you or someone you know is affected by any of the issues raised in this story, call the National Suicide Prevention Lifeline at 800-273-TALK (8255) or text Crisis Text Line at 741741.