Jump directly to the content
Exclusive
A festive jeer

Waitrose slammed for lining shelves with Christmas goods six months early

Bewildered customers baulk as upmarket chain puts mincemeat and mulled wine up for sale in June

waitrose

SHOPPERS have blasted posh Waitrose stores  for selling Christmas goods more than SIX MONTHS early.

The supermarket chain appear to be the first major brand to have started the festive season in June, with products such as mulled wine and mincemeat on sale already.

 Blast ... shoppers amazed as they spot festive products such as mincemeat in stores in June
3
Blast ... shoppers amazed as they spot festive products such as mincemeat in stores in June

Even the shops’ coffee cups are getting in the spirit and are decorated with Christmas trees already.

McFly star Tom Fletcher told his fans of the unexpected sight of mincemeat for sale at his local Waitrose.

He said: “Shopping with Buddy and he wants me to buy this...I know he's only 4 months old and can hardly hold his own head up but I know what he wants.”

While others bemoaned the early product placement.

Evie Pugh posted: “Nooo!!! Found Christmas mulled wine in #waitrose , how could they , its only just turning summer???? @waitrose”.

 'We make sure it is always available' ... Waitrose spokeswoman says upmarket chain always has festive products in stock
3
'We make sure it is always available' ... Waitrose spokeswoman says upmarket chain always has festive products in stockCredit: Alamy

Rob Mansfield posted: “Christmas mincemeat - an unexpected sight in Waitrose today”.

And Amanda Hayden told her followers: “It appears @waitrose Nailsea are looking forward to Christmas & have got their festive cups out in anticipation ??????”

But Richard Gooch chose to believe it was old stock from Christmas 2015 rather than new and tweeted in May: “Keeping Christmas going @waitrose today in Bromley @dresserman #may”

 Six months ahead of Christmas ... shoppers bemoan early product placement in Waitrose stores
3
Six months ahead of Christmas ... shoppers bemoan early product placement in Waitrose storesCredit: Alamy

Ann Marie Conlon tweeted: “@waitrose what's going on with Christmas stuff in both your Buckingham & Towcester stores??”

A Waitrose spokeswoman said: “Our customers are keen bakers and use mincemeat throughout the year so we make sure it is always available.”


We pay for your stories! Do you have a story for The Sun Online news team? Email us at [email protected] or call 0207 782 4368.