Having visible tattoos ‘can increase your chances of getting a trendy job in a bar or at a fashion retailer’
A management expert said tattooed staff such as those in bars or fashion retail can attract younger customers
HAVING visible tattoos can increase the chances of being hired for “trendy” jobs, studies say.
A management expert said tattooed staff such as those in bars or fashion retail can attract younger customers.
Dr Andrew Timming, of the University of St Andrews, told a British Sociological Association meeting in Leeds that tattoos "are an effective marketing and branding tool.
"Body art can be seen as an asset in the labour market, as long as an applicant's tattoos are compatible with the organisation's wider brand personality.
"This argument is compatible with anecdotal evidence that there has been, in recent decades, what might be called a 'tattoo renaissance' in which body art has figured more positively in mainstream society and popular culture.
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"Previous research has focused on the negative effects of tattoos on one's employment chances, but the idea that body art can improve job prospects has, until now, been largely neglected."
Just last week, The Police Federation called for an end to the police tattoo ban to better reflect modern Britain.