Vodafone figures out how to block nuisance and fraudulent calls on a mass scale before they reach your phone
During tests of the new system, Vodafone managed to block more than 425,000 nuisance and scam calls reaching their customers in one day
SCAM calls will be a thing of the past with the nuisance calls to be blocked from phones on the Vodafone mobile network.
The calls, including false PPI (payment protection insurance) offers, 'missed call' scams, or expensive numbers to ring for bogus offers, will be blocked before even reaching a customer as part of the new system.
Head of corporate security for Vodafone UK, Mark Hughes said: "Fraudulent calls are a scourge on society, inflicting great anxiety for victims.
"The protection of our customers is paramount and we have been investing heavily in our network and technology to help stamp out this practice.
"We will continue to evolve the technology as well as work with industry bodies and the regulator to ensure we keep one step ahead of criminals."
During tests of the new system, more than 425,000 nuisance and scam calls were blocked one day.
Customers will not even know that the calls had been made to their phones.
And while Vodafone said customers might still receive the unwanted calls, the number would be significantly reduced.
Nuisance calls are typically generated from machines capable of making thousands of simultaneous call attempts per second to vast quantities of mobile numbers across the industry.
The calls are often made by criminal gangs giving false company names, offering customers bogus rewards or incentives.
Under the mobile network's previous system, it was able to block customers from unintentionally returning a call to a fraudulent number but was unable to stop them from receiving the call in the first place.
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