Dating website Beautiful People to open LA club where guests are vetted to ensure they are attractive enough… and this is the benchmark
Bosses of the exclusive hook up website hope the West Hollywood club will be the first of many
A DATING website is opening an exclusive new club where every guest is vetted to ensure they are attractive enough to enter.
Those deemed to not reach the California club's standard - which is decided by a panel of judges - will be ejected from the bar.
Managing director of Greg Hodge says that they are just following the site's users' wishes, as they are apparently tired of going on nights out surrounded by people they don't consider pretty enough.
He said: “We listen to our members and they are fed up of going out to expensive bars, hoping to meet similarly beautiful people, only to spend the night wishing that the lighting was lower.
“We are very excited about the opening of our flagship bar.
We will take the same ethos into this project as we did when we launched the dating site, we are simply taking the BeautifulPeople concept into the real world.”
All member of the "hot people" only site will be given, priority entrance to the bar and table access.
Non-members and guests will be let in for drinks only if they pass muster with the on-site Beauty Police – a team of door pickers who allegedly have inside "knowledge" of the standards the site’s members expect.
But being beautiful is apparently not the only way you can gain access to the bar.
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A membership committee of celebrity trainers, models, actors and directors based in LA will introduce clients and friends.
The MD is also happy to admit that some exceptions will be made if the potential entrant has enough money.
Hodge says: “Wealth is a strong factor of perceived attractiveness – especially with women.
"We see this mirrored through the site’s rating system where men who exude wealth and success in their images, but who may not be that attractive, are often voted in.
"The way we see it, money can be attractive too, so on a discretionary basis we may make exceptions for certain high net-worth individuals. “
The bar, with bauble-like swing-chairs, Swarovksi chandeliers, curved banquettes and ornate mirrors hanging on feature walls, will have a resident hair and make-up artist – free for members – to provide all-night touch-ups in the powder room.
Out of town guests will also be able to avail themselves of a discounted helicopter ride to a helipad close to the bar.
The well-stocked bar will, in addition to a full range of spirits, wines and champagnes, serve “beauty cocktails” containing ingredients such as aloe vera, coconut water, bee pollen and avocado and that are said to keep you looking your best, as well as healthy green juices blended on the spot.
The cocktail menu was designed by mixologist Leonardo da Silva, who is also the club’s operations director and part owner.
Da Silva says: “Any decent club operator will tell you that door policy is key. Our door policy is no different to that of the VIP rooms of leading night spots in style capitals all around the world.
"BeautifulPeople.com has been called the VIP room of the online dating industry and the club will closely mirror this virtual world”.
Anyone wanting to dine will be able to enjoy the bar’s raw food menu, or order lean meats from the grill.
All staff will also be recruited through the site to ensure they don't lower the average inside the bar.
To join the site, applicants have to pass a rating process where existing members vote on applicants over a 48-hour period based on photographs and a brief profile.
Since the site’s launch in 2002, over 11 million people have been rejected. The site currently boasts a global total of around 800,000 members.
Brit lads are among the least successful applicants to the site, with less than 9 per cent gaining access to the exclusive community with women faring slightly better on 14 per cent.
US applicants have significantly more success with 24 per cent of men and 36 per cent of women making it into the "hot" only online club.
But leading the world are the Norwegians with an average combined success rate of 49 per cent.
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