.
“With one euro we generate poverty throughout the supply chain, we create illegal jobs or workers who are underpaid even when all goes well.
“A one euro cup of coffee means using poor quality products.”
Frothed up
Francesco opened his bar in 2013 and said it was "revolutionary" for charging €1.50 at the time.
“There was negative and positive reaction, but until now I had never been fined,” he said.
“Nobody should be scandalised about paying €2 for an espresso any more.”
Supporters rallied to his defence.
One regular said of the man who called cops: “If this customer went to London he’d get the FBI involved.”
Alessandro Vittorio Sorani, president of the Florence small business association, said: “This is something that deeply embitters me.
“A great deal of work goes into producing a quality product. Quality pays off and benefits everyone.”
Italy is not the only country with similar laws.
In England and Wales, the Price Marking Order 2004 requires cafes and restaurants to display prices behind the counter or on a menu, including all taxes.
Failing to comply could count as unfair trading, a criminal offence with a potential fine up to £5,000.
Francesco's €2 espressos are a bargain compared with some rip-off tourist traps in Italy.
In 2018 we told how a holidaymaker was charged £38 for two coffees in St Mark's Square, Venice.
And last week, a British mum and her teenage daughter were charged £510 for two drinks and snacks in Mykonos, Greece.
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