Sainsbury’s cuts prices of ‘everyday essentials’ to compete with rivals in supermarket price war
Sainsbury's says that it has ditched "multi-buy" offers in favour of cutting the cost of "every day essentials"

Sainsbury's says that it has cut the cost of "everyday" essentials as it tries to battle other supermarkets in a price war.
It revealed the cost-cutting as part of its update to shareholders on how well it is performing.
It blamed falling food prices and small margins (eg, the amount of money it makes when it sells a product), for the drop in sales.
Over the past few months the country's second biggest supermarket has been focusing on lowering the cost of everyday essentials, instead of running offers.
Sainsbury's said that it has cut the cost of 335g broccoli by 10p, while 3 onions now cost 80p, down from £1.
The supermarket also lowered the price its frozen deep pan Margherita pizza from £1.30 to 90p and its Little Ones Newborn nappies (46 pack) down from £3.75 to £2.50.
Last month, the supermarket was slammed by customers when it changed its £3 meal deal.
It decided to cut premium range items from the money-saving offer, including Taste The Difference sandwiches and foot-long subs.
Loads of customers reacted angrily, with one even claiming the change had "ruined their life".
Today, the supermarket reported a drop in like-for-like sales but boss Mike Coupe said it was making "progress".
It plans to open thirty Argos outlets in Sainsbury's stores by Christmas, as part of its plan to beat rivals.
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Julie Palmer, partner and retail expert at Begbies Traynor, said the supermarket is lagging behind its rivals.
"Yet again, Sainsbury's has failed to turn around its weak sales performance, in stark contrast to the recent momentum seen by two of its largest competitors, Morrisons and Tesco, whose recovery seems to be gathering pace.
"It remains too early to tell what material benefits Sainsbury's will garner from the integration of Argos. However, current sales figures look promising.
"Over the next six months, investors will be keeping a close eye on the supermarket chain to see if the £1.4 billion deal can deliver the significant cost savings and diversified shopping experience that Sainsbury's hopes it will."
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