A MAN has been stabbed to death in broad daylight near Oxford Street in London.
Police confirmed the victim died of knife wounds on Poland Street - just a stone's throw from Europe's busiest shopping street - shortly after midday today.
Emergency services rushed to the scene after reports of a stabbing at 11.40am.
Medics battled to save the man's life but sadly he was pronounced dead at the scene 40 minutes later.
This afternoon a police cordon has blocked off Poland Street in the capital's iconic shopping district.
The police confirmed a man has been arrested in connection with the incident.
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Video footage and photos also captured the moment a man wearing an orange t-shirt is handcuffed by police.
Neither the victim nor suspect have been identified.
A statement from the Met Police said: "At 11:40hrs on Monday, 15 August police were called to reports of a stabbing in Poland Street, W1.
"Officers attended with the London Ambulance Service and London’s Air Ambulance.
Did you see what happened? Call 020 7782 4100, email [email protected] or Whatsapp: 07423 720 250.
"A man was found with stab wounds. Despite the best efforts of the emergency services he was pronounced dead at the scene at 12:20hrs.
"His identity has yet to be confirmed.
"A man has been arrested in connection with the incident."
Oxford Street runs from Tottenham Court Road to Marble Arch via Oxford Circus and welcomes around half a million visitors a day.