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'BONKERS'
I run an off-licence and I’m selling TikTok craze energy drink Prime Hydration for more than champagne
AN off-licence is flogging a TikTok craze energy drink for more than champagne.
Owner Azar Nazir charges up to £49.99 for £2 bottles of Prime Hydration while a bottle of Moët & Chandon is £30.
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Videos of his customers desperate to get their hands on the drink have been viewed 43million times.
But Nazir, 40, has been slammed by KSI, 29, who created Prime with fellow YouTube star Logan Paul, 27.
The pair have used their social media clout to create huge demand for the drink, which contains coconut water, sweeteners and vitamins.
It has led to shortages at Asda stores nationwide.
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Dad-of-six Nazir charges £25 for Prime at Wakefield Wines, West Yorks, and £49.99 for limited edition flavours.
He said: “I am buying directly from KSI and Paul’s company. I sell up to 30 bottles a day. The last week was bonkers — we had queues.
“Parents are buying them for Christmas presents.”
Mum Millie Hazelgrave, 21, of Castleford paid £145 for six bottles.
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She said: “I went to Wakey Wines as nowhere else had it. I feel he is ripping kids off.”
Brit KSI told fans: “You’re getting ripped off. Come on man this is outrageous — don’t pay that much.”
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