THE UK's most festive street has once again transformed into a winter wonderland - except for one Grinch who seems to lack their Christmas spirit.
While residents on Byron Road in New Milton, Hampshire deck-out their homes for charity, their festive cheer clearly hasn't touched everybody.
An annual tradition on the jolly street sees families flock to watch the massive Christmas lights dazzle the residential homes.
But despite earning the label of the nation's most festive road, one local has carried on their own tradition of not participating.
The Christmas-loving street raises money each year for charity, with this year's proceeds going to the NHS.
Father-and-son duo, Ged Hollyoake and Jason Dean have run the festive event for 15 years.
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And although they don't seem to be able to get everyone on board, their efforts have garnered them an impressive reputation.
Tourists flock to the family neighbourhood to snap photos with the homes, which are decked out with over 80,000 Christmas lights.
Taking over two months to set up, the street also features twinkling nativity scenes, life-sized light-up animals and dazzling inflatable Santas.
Mr Hollyoake personally takes responsibility for decorating the five terraced houses, except for one which stands out from the crowd.
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Despite this year's electricity bill set to soar amid the cost-of-living crisis, he also pays to light up the street for over £250.
On Sunday November, 28, dozens of families packed into the festive-filled road to take part in the annual count down.
Held every year from 2004, the road always brings a cheery crowd - except for 2020 when the pandemic cancelled their plans.
The Christmas-obsessed street has also featured on screens across the nation, as it was filmed for the Cadbury's Christmas advert six years ago
The lights were even switched on by fan-favourite Football manager Harry Redknapp and his wife Sandra in 2019.
But footage of that year shows the Scrooge-inhabited home once again looking lack-lustre against its festive neighbours.