Vine video app to shut down as owner Twitter prepares to sack hundreds of staff
Social media firm planning to bin the video sharing service and make massive cutbacks
TWITTER is planning to "kill off" the video sharing website Vine.
today just hours after Twitter's plans to sack one in ten of its staff emerged.
Vine is a service which allows users to upload short, looping videos. Twitter bought it in 2012.
On Medium, Vine wrote: "Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app."
It reassured Vine users that their short videos would remain online after the closure.
"Nothing is happening to the apps, website or your Vines today," Vine added.
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"We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines.
"We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made."
Twitter is set to slash 9 percent of its global workforce as it embarks on a major shake-up of the business.
It has been claimed that "significant" layoffs hit Vine, which was expected to become a success but faltered when Instagram opened its own video sharing service.
After the news broke, people began paying tribute to Vine and sharing their favourite loops.
In its statement, Vine added: "Thank you. To all the creators out there — thank you for taking a chance on this app back in the day.
"To the many team members over the years who made this what it was — thank you for your contributions.
"And of course, thank you to all of those who came to watch and laugh every day."
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