Fantastic Beasts and Where to Find Them fans urged to tweet their own incantations to unlock new trailer
POTTERMANIACS on Twitter were asked to cast their own online incantations to access sneak peaks of the latest film in the canon.
Fantastic Beasts and Where to Find Them is the latest release in the wizarding world's franchise and its marketing campaign has urged fans to get involved in their own social media magic.
The movie charts wizard Newt Scamander's quest to find the mythical creatures of JK Rowling's Harry Potter Universe.
Fantastic Beasts is set before the Harry Potter books and films in 1920s New York and stars Oscar winner Eddie Redmayne and Hollywood bad boy Colin Farrell.
The film's official Twitter account tweeted out a brainteaser for fans of the film, due to be released next month enticing them to tweet an answer to a conundrum to release unseen footage.
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@FantasticBeasts tweeted: "Want to see exclusive content from ? Unveil the magical spell using the correct combination of Twitter emojis!"
The tweet was accompanied by a picture showing the conundrum #FBQUEENIE plus a cake emoji equals, followed by a question mark.
Those tweeters who correctly guessed #FBJACOB as the answer to the tweet were treated to an unseen clip of the movie which shows a strudel being baked in the air by magic.
The film is due to be released worldwide on November 18.
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