THIS is the shocking moment two women brawl at an Oxford Street store during Boxing Day sales before security were forced to step in.
The huge fight took place at Pull&Bear in one of London's busiest shopping zones as thousands hunted for bargains.
Footage circulating on social media shows a member of staff forcing apart two women who were fighting at the high street chain.
In the video, one woman grabs what looks like a metal clothes rail, before attempting to hit the other woman.
The other then grabbed jeans off the rack while trying to hit her opponent back.
Worried shoppers can be seen rushing to store's exit to avoid getting caught up in the brawl.
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The raging shoppers were eventually broken up by a brave security guard who stepped in.
Cops confirmed that they attended a shop on Oxford Street at 6.10pm on Monday, December 26 following reports of a fight.
On arrival they found a member of staff with a head injury, but he declined medical help and continued his shift, reports MyLondon.
No arrests have been made yet as cops continue trying to piece together the events leading up to the fight.
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A Met Police statement reads: "Police were called at 18:10hrs on Monday, 26 December to reports of an altercation at a shop in Oxford Street.
"Officers found a member of staff with a head injury. He declined medical assistance and continued his work.
"There have been no arrests. Enquiries are ongoing."
It is not yet known what caused an argument to erupt between the two shoppers, or whether they were later questioned or asked to leave the store.
Social media users who viewed the footage sent praise to the security guard after he forced the two women apart.
Footfall in Central London has remained low compared to pre-pandemic levels in 2019.
But early indications suggest that footfall at stores is up by as much as half compared to this time last year.
Pull&Bear have been contacted for comment.