American named John Lewis gets inundated with tweets as retailer launches Christmas advert
Twitter user John Lewis has amassed thousands of followers for his witty replies to customers messaging by mistake
A TWITTER user is bracing himself for a flurry of tweets after John Lewis launched its eagerly-awaited Christmas advert.
American John Lewis gets hundreds of messages from UK customers and viewers because his handle is @johnlewis.
After the new CGI ad featuring animals enjoying a new garden trampoline was released, John is expecting a wave of posts from tweeters expressing their thoughts.
The dad-of-four recently tweeted: "I can't wait for the day the @johnlewisretail ad drops, and only partially because I'm looking forward to any day after Election Day!"
When asked if he was ready for the influx of tweets, John said: "I'm ready, eyes and ears fresh, mouse finger limber. Tissues for crying."
While the mistaken tweets could be a massive inconvenience for some, John has become infamous for his witty replies.
One user asked him "what's are you playing at?" because they couldn't register their card online.
John Lewis replied: "I play gin rummy, poker and Go Fish - thanks for asking."
Another Twitter user confessed to being "giddy" on her first visit to the John Lewis store in Leeds.
He replied: "I have that effect on many people. A good night's rest and you'll be right as rain."
His efforts paid off last year when John Lewis a "beautiful" telescope for his patience and humour.
More than 18,000 accounts now follow John who joined nine years ago.
The science tech professor, from Blacksburg, Virginia, has no plans to change his name despite the confusion.
The highly-anticipated John Lewis advert launched on Facebook and Twitter from 8am today.
The first terrestrial TV airing will be this evening at around 9:15PM on ITV in the first ad break of the hit thriller Paranoid.
It was directed by Dougal Wilson who also directed three previous John Lewis Christmas adverts including 2011’s The Long Wait, 2012’s The Journey, and 2014’s ‘Monty’s Christmas’.
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The John Lewis Christmas ad - now in its 10th year - is widely considering the major advertising event of the year.
Since Monday, the retailer has been releasing teaser clips launched through specially set-up social media accounts to teaser viewers.
All three clips were 10 seconds long and used a familiar font and the hashtag #.
Over the weekend a student’s fake John Lewis advert went viral after many mistook it for the real thing.
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