Influencer, 34, dies hours after drinking four bottles of high-strength alcohol on livestream for viral video

AN influencer died just hours after drinking seven bottles of strong alcohol on a live stream.

Social media star known as Sanqiange, 34, or Brother Three Thousand was found dead just hours after posting a video of himself downing the strong drink Baijiu.

The spirit, also known as "Chinese vodka," is a clear drink with an alcohol content of up to 60 percent.

The man whose real name is Wang Moufeng was competing with another influencer, Shangyou News reported.

The challenge reportedly started at 1am on May 16 and Wang was found dead later in the day at his pal's home.

One of his friends named Zhao, told the outlet that Sanqiange had taken part in the challenge known as PK, and live-streamed the results on Chinese social media Douyin.

PK challenges see influencers competing with each other in a bid to win rewards and gifts from their followers.

The one who loses the bottle is bound to receive a punishment- in this case drinking Baijiu.

Zhao said: "I don’t know how much he had consumed before I tuned in. But in the latter part of the video, I saw him finish three bottles before starting on a fourth.

"The PK games ended at around 1 a.m. and by 1 p.m., (when his family found him) he was gone."

Zhao described his friend as a "decent and straightforward" person, who regularly shared clips of himself taking part in similar challenges involving alcohol.

Another live streamer called Grandpa Ming clarified the details surrounding his friend's death.

He is quoted as saying by the : "He played four rounds of PK in total. He (drank) one in the first round.

"He drank two plus three more Red Bulls energy drink during the second round.

"In the third round, he didn't lose. In the fourth round, he (drank) four which makes it a total of seven (baijiu) and three Red Bull."

Wang's death sparked a debate over the dangers of these type of challenges on Chinese social media.