Horror moment’ tourist smashes into rocks in cliff fall after trying to jump into water in Italy

THIS is the shocking moment a tourist fell from a scenic Italian cliff onto the rocks below.

Australian tourist Kal Glanzig caught the moment on camera only moments after he was explaining how important travel insurance is.

In the background of Kal's video, a woman can be seen eyeing how far the drop into the waters below the cliffs of Fiordo di Furore - which translates as "Fjord of Fury".

Kal said: "On this week’s episode of why you should get travel insurance, we have old mate [the woman] who has no idea what the water temp is."

Suddenly, the woman can be heard screaming as she falls down the rock face into the waters below.

Her partner appeared to reach out to help her before she fell, but it was too late.

The woman appeared to hit her legs on the rough rocks as she fell in front of stunned onlookers.

Kal observed: "If only travel insurance companies offered extra idiot protection."

It took upwards of an hour to help the woman up the stairs to the waiting ambulance, he said.

Viewers of the viral video were shocked the woman attempted to jump, with many observing the water seemed far too shallow.

One follower said: "Something tells me her day tomorrow is going to be just as bad."

Another commented: "The ol hesitation. It will get you."