Tesco women’s razor prices cut to end ‘sexist’ pricing that saw similar men’s products sold for far cheaper
The supermarket giant had been accused of sexist pricing after a study found women were being made to pay more than men for similar products
TESCO has cut the price of their female disposable razor blades after being hit with accusations of sexist pricing.
The move comes after the supermarket giant was found to be charging women twice as much for the product compared to similar shavers sold to men.
It was not the only supermarket to face criticism over apparent sexist pricing with a study finding that women were regularly charged more for deodorant, shaving gel and body spray across Tesco, Morrisons, Sainsbury's and Asda.
But in a win for campaigners, Tesco has lowered the price of their disposable twin-blade razors.
In a letter to MP Paula Sherriff, Tesco said: "Following an internal review and discussions with our suppliers, we have acted on concerns about the difference in price of our female and male disposable twin-blade razors."
RELATED STORIES
The supermarket had argued that men's razors could be sold for less as they were sold at a much higher volume.
But the supermarket revealed in a letter to the MP that they had made the decision to make the prices more comparable.
The passionate MP tweeted her support of the move after hearing from Tesco's commercial director for packaged products stating that the prices would be changed.
Last year, said: “Here we see them consistently charging significantly more for their own-brand products which are marketed at women. In most cases, these are not minor prices differences, there are big margins.
“We know that women are paid less than men, are targeted with beauty products and advertising and now we see them being charged more.
"It will make many women ask themselves if they can trust these high street brands.
“The big four have an opportunity here.
"Will they go the extra mile to demonstrate to their female customers that their pricing is fair? We don’t just want to see one or two prices reduced, we want sexist pricing to end.”
Boots has previously reduced the price of feminine razors to bring them into line with the equivalent male products.
An outspoken eight-year-old recently made headlines after a video of her complaining about the sexist slogans on t-shirts sold in Tesco went viral.
We pay for your stories! Do you have a story for The Sun Online news team? Email us at [email protected] or call 0207 782 4368