YOUTUBE star Deepak Nagar was beaten to death in a "frenzied" attack by a mob at a party.
Deepak, 28, begged for mercy as he was clubbed with sticks in the early hours of Monday morning at a rented holiday home in Greater Noida, India.
Known for his comedic sketches and and parody videos, the affable prankster boasted more than 500,000 subscribers on his YouTube channel.
But Deepak succumbed to his fatal injuries shortly after arriving at a hospital in the Gautam Buddha Nagar district of Uttar Pradesh.
Doctors stated that he suffered multiple fractures, haemorrhages, and severe head trauma consistent with a deadly mob attack.
According to eyewitness accounts, a heated argument between friends erupted around 3am after comments were made over old disputes, reports.
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Ankit Sharma, a party attendee who witnessed the assault, said the situation escalated quickly after some initial name-calling and minor scuffling.
"One of them landed a forceful punch straight to Deepak’s head, knocking him to the ground,” she said.
The internet sensation was then set upon by seven attendees, according to the report, who unleashed a flurry of kicks and blows on his body.
The mob then grabbed wooden sticks used as decor in the holiday home and bludgeoned him repeatedly until his body lay lifeless.
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“It was a frenzied attack. He was screaming and crying while they showed no signs of stopping the brutal beating," Ankit added.
According to multiple reports, the seven man mob have been identified as Manish, 24, Prince, 24, Vicky, 23, Yogendra, 25, Vijay, 34, Kapil, 23, and Minku, 25.
It's claimed that Manish - one of Deepak's friends who is also a YouTuber - had organised the party on Sunday in Mohammadpur Gurjar village after selling his channel for Rs 60,000 (£571).
According to Deepak's older brother, Kamal, Deepak's friends had dropped him back at his home and fled without informing anyone he was there, report.
"After two or three hours, when his condition suddenly started deteriorating, we rushed Deepak to a nearby hospital, from where he was referred to another hospital," he said.
"When his condition did not improve, we rushed him to a third hospital where he died around 2.30am on Monday.
“Doctors informed us that he was injured with a heavy object as there was a blood clot of around five to six inches in his head."
Nagar added that Deepak was involved in tiffs with Vijay and Yogendra - who were both at the party - in the past.
The accused are reported to be in hiding as a massive manhunt has been launched to apprehend them.
Greater Noida additional deputy commissioner of police, Ashok Kumar confirmed that "two suspects were taken into police custody and further investigations are underway in the case.”
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Fans of the much-loved YouTuber have been paying their tributes following the shock of his untimely death.
The YouTube community has also united to demand justice for Deepak and strict punishment for those responsible for his brutal killing.