Survey reveals which supermarket is best for online shopping… how did your favourite fare?
Score based on relevance of substitutions for products, value for money and service received from delivery drivers
ICELAND has topped a list of the best supermarkets.
The budget chain was rated best for online shopping in a survey by Which? Of 7,000 shoppers.
Waitrose topped the in store supermarket survey for the third year in a row with a rating of 74 per cent, just beating Marks & Spencer.
Iceland’s online service received the highest customer score of all the stores — landing 77 per cent.
Which? had asked shoppers to rate stores based on factors such as their appearance, how easy it was to find products and the overall quality of fresh products.
The overall score stores received was also based on whether or not customers would recommend them to a friend.
The ranking for supermarkets’ online services was based on factors such as the relevance of substitutions for products, value for money and the service received from delivery drivers.
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Which? said customers were particularly happy with Iceland’s convenient delivery slots and friendly drivers, helping it to top the online category for the second year in a row.
The consumer group also said Waitrose’s helpful staff had won over shoppers in the in store survey and customers said its spacious store layouts made groceries easy to find.
HOW THEY RANKED
In-store experience:
1. Waitrose, 74%
2. Marks & Spencer, 73%
3. Aldi, 72%
=3. Lidl, 72%
5. Morrisons, 70%
6. Iceland, 69%
7. Sainsbury’s, 67%
8. Tesco, 66%
9. Asda, 62%
Online experience:
1. Iceland, 77%
2. Ocado, 76%
=3. Morrisons, 74%
=3. Tesco, 74%
=5. Asda, 71%
=5. Sainsbury’s, 71%
=5. Waitrose, 71%