Bizarre balding 5ft mannequin nicknamed Fred is unveiled at Derby shop in bid to entice ‘larger customers’
Fred wears 44-inch waist trousers and is said to reflect the average male customer at the shop
A BALDING mannequin with a beer belly has appeared in the window of a fashion shop in a bid to attract more shoppers - because he reflects the average male shopper.
The Italian clothing outlet is giving hope to larger customers by unveiling the dummy - nicknamed Fred - which is just 5ft tall and wears whopping 44inch trousers.
The dummy stands in the shop window wearing the latest fashions and has been specifically designed to reflect the average male customer.
He takes pride of place in Nero E Bianco in Derby city centre and even has his own Instagram account.
Fashion stylist at the store Andy Holmes said: "He is fast becoming our shop mascot. Everything he is is what we want people to get from our store.
"He was actually in the basement for a while as we didn't know where he should go. But, as our store is different, we like it that he is too.
"I see people walking past, they pause for a moment, smile and even laugh, so it's great to see."
And Fred has been a big hit with customers, even attracting a keen female following.
Lisa Marie wrote on Facebook: "Awesome! Well done for making a start on "real life" mannequins! We are all different shapes and sizes and it will draw in a wider range of customers."
Debbie Seeley said: "I'm waiting for Fred to come alive !!! He looks so real."
While Steff Clampster wrote: "Reminds me of Harold Bishop."
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