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CASH-IN BACKLASH
Huge brands dump Captain Tom Moore’s shameless daughter after she cashed in on hero’s legacy
Ingram-Moore pocketed a fortune on the back of her dad’s £39million NHS fundraising drive
LEADING brands were last night dumping Captain Tom Moore’s daughter after it emerged she shamelessly cashed in on his legacy.
Royal grocers Fortnum & Mason and watch giant Swatch cut ties with Hannah Ingram-Moore and ordered her to take down logos from her website.
Fashion chains Laura Ashley and Gap were also understood to have been in touch with the self-styled PR expert, seen out yesterday in a flash £140,000 Mercedes GLE.
Ingram-Moore, 54, pocketed a fortune on the back of her dad’s £39million NHS fundraising drive, resulting in savage criticism from the Charity Commission.
On her website, she is described as “one of Britain’s leading businesswomen”.
It boasts: “She has worked with UK-based brands such as Gap, Fortnum & Mason and Whittard, whilst also supporting iconic brands across Europe and North America such as Liberty London and Swatch Group.”
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However, many are now distancing themselves from her.
Swiss watch giant Swatch said: “This is a misuse of our logo on this website.
“We will, of course, intervene to have it removed from this platform.”
Fortnum & Mason said that its “team can confirm that they were not aware that their logo was being used”.
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A spokeswoman for Laura Ashley said: “We have no relationship or brand affiliation with Hannah Ingram-Moore and have not given her permission to use the Laura Ashley brand name or logo.”
Meanwhile, US fashion brand Gap was also understood to be taking steps in the wake of the Charity Commission report.
The watchdog found Ingram-Moore and hubby Colin, 67, plundered Captain Tom’s memory for their benefit - including a £1.5million book advance with none given to his charity.
They also pocketed potentially thousands in gin, book and merchandise royalties.
Much of the money is thought to have paid for an illegal luxury spa in their Bedfordshire garden, of which Sir Tom did 100 laps during lockdown in 2020.
At the time Ingram-Moore posted: “I feel the weight of responsibility for doing the right thing, for not letting people down and responding to the love and compassion that has come our way.”
After the Charity Commission published its findings, the Ingram-Moores lashed out, claiming they were treated “unfairly and unjustly”.
They accused the watchdog of “selective storytelling” with a “pre-determined agenda”, and said the two-year inquiry was “excessive”.
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The Charity Commission said in response: “The public expect us to investigate the facts and make findings based on evidence, which we have done in this case.”
Sir Tom died in 2021, aged 100.
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