Real ale fans’ fury as campaign group CAMRA ditch traditional logo to appeal to younger drinkers
REAL ale fans are frothing at a campaign group for ditching its traditional tankard logo to appeal to younger drinkers.
CAMRA’s new branding features a silhouette of a modern pint glass, which members say makes it look like a radio station.
The organisation also announced it would no longer promote itself as “The Campaign for Real Ale”.
Instead it will boast it has been “campaigning for pubs, pints and people since 1971”.
Leaders hope the tankard-free rebrand — which cost £24,000 — will attract a younger, more diverse generation.
But some supporters hit out at the changes, with one accusing the national executive of “spitting in the face of their core membership”.
READ MORE IN NEWS
Another, Dale Ingram, said the logo was a waste of money, adding: “Looks like a record shop, record club or recording company. Or possibly timber felling service.”
Richard Steven added: “The old logo was a work of genius. This is like some kind of radio station.”
CAMRA says it wants to attract under-50s who often prefer lager or craft beers to traditional ales.
