Lucozade sparks furious Twitter backlash after changing its recipe to contain less sugar
Angry customers vented their fury on social media after the company announced the change today
LUCOZADE has sparked furious Twitter backlash after changing its recipe to contain less sugar.
Angry customers vented their fury on social media after the company announced the change today.
They vowed to cut back on 50 per cent of the sugar in its drinks after the government introduced sugar tax.
Talia Stewart wrote on Twitter: "I've literally drank Lucozade orange everyday for as long as I can remember, this change in recipe is a personal attack."
Jake added: "You've ruined Lucozade original - there is no greater crime."
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Many customers complained the fizzy favourite "tastes like s***" since the recipe change.
Louise asked: "Why does orange lucozade taste like s*** now???"
While Matt added: "They've reduced the sugar in Lucozade and now it tastes S****."
Others blamed sugar tax instead of the company, with Arron Sloss branding the government move "one lot of s***".
Shaun said he was "devastated" by the move.
Another user, Kev, claimed "sugar gave it its taste"
He added: "This new low sugar lucozade is minging."
A spokesperson for Lucozade Ribena Suntory, the company that owns the brand, said they changed the recipe in November last year as part of a "far-reaching health and wellbeing plan".
They added: "Removing 50% of the sugar from our drinks was part of this plan, and this decision was motivated by consumer demand for great-tasting drinks with less sugar."
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