What is Ed Balls day?
ON April 28, 2011, then-Shadow Chancellor Ed Balls sent an embarrassing tweet - and no one's prepared to let him forget it.
This is why Twitter calls April 28 Ed Balls Day. Here's the bizarre story behind it and how the event is celebrated.
What is Ed Balls Day?
Ed Balls Day remembers the eve of the Royal Wedding when Ed, who was the Labour MP for Morley and Outwood at the time, was trying to search for a tweet mentioning his name.
However, in classic technophobic dad fashion, Ed accidentally tweeted his own name - and Twitter erupted in hysterics.
The infamous tweet has now been liked more than 67,000 times.
It's racked up more than 96,000 re-tweets.
When is Ed Balls Day?
Ed Balls Day is celebrated on April 28 each year, the same date that he sent the original tweet.
In 2021, the day falls on Wednesday.
This year marks the sixth anniversary and, even though Ed has attempted to change his image with a stint on Strictly Come Dancing, no one's getting bored of the joke.
MORE ON ED BALLS
How is Ed Balls Day celebrated?
Sadly, Ed Balls Day is not an official holiday - so most of the celebrations occur at the scene of the original cringe-worthy moment, on Twitter.
From Photoshopping his face on to the Coca-Cola Christmas lorry to mocking up Happy Ed Balls Day cards, the jokes show no signs of stopping any time soon.
Here's some of the best tweets.