WHITE WASH
Dove slammed for ‘racist’ advert showing black woman turning white after using soap
The beauty brand acknowledged it had 'missed the mark' after the Facebook ad sparked a backlash and calls for a boycott
DOVE has apologised after an advert appeared to show a black woman turn white after washing with its products.
The beauty brand acknowledged it had "missed the mark" after the Facebook ad sparked a backlash that saw the company accused of racism.
The advert showed a black woman removing a T-shirt revealing a white woman underneath. The white woman then removes her T-shirt to reveal an Asian woman.
Hundreds of furious social media users have called for a boycott of Dove products calling the ad "disgraceful".
One user said: "What is Dove even trying to convey besides blatant racism?"
Another added: "I am absolutely disgusted. This wasn't a mistake. You knew the offence it would cause and still went ahead with it. #BoycottDove"
6
6
6
A third said: "The complete lack of thought here is unprecedented! Your entire team should be ashamed!"
Dove, which is owned by Unilever, has removed the ad and tweeted an apology.
It said: "An image we recently posted on Facebook missed the mark in representing women of colour thoughtfully.
"We deeply regret the offence it caused."
6
6
6
Social media users were quick to highlight previous controversies in the brand's marketing.
Just two years ago consumers blasted the company after a summer glow cream was advertised for "normal to dark" skin.
While In 2011 it was accused of racism after an ad appeared to show three woman on a colour gradient chart with the white woman labelled "after".
MOST READ IN NEWS
We pay for your stories! Do you have a story for The Sun Online news team? Email us at [email protected] or call 0207 782 4368 . We pay for videos too. Click here to upload yours.'