England could be smoke-free by 2040, new study reveals
The head of tobacco giant Phillip Morris Ltd says if an extra 210,000 quit each year then England could become almost cigarette free as early as 2029
ENGLAND could be smoke-free by 2040, a new study has claimed.
The goal, which means less than five per cent of adults using cigarettes, is getting closer due to new tech such as e-cigarettes.
Current quitting rates mean it will take another 23 years to hit that level.
But the Frontier Economics research funded by tobacco giant Philip Morris Ltd says if an extra 210,000 quit each year the target could be reached as early as 2029.
PML managing director Peter Nixon said: “We want a smoke-free country as soon as possible - 2040 is too long to wait.”
The Department of Health said rates are at a record low as it works “towards the first ever smoke-free generation”.