British builders’ fair bans Las Vegas-style showgirls following snowflake outcry over dart walk-on girls
Britain's largest exhibition fair for the construction industry has banned showgirls at its annual event in a bid to clean up its image
BRITAIN’S largest exhibition fair for the construction industry has banned Las Vegas-style showgirls as it attempts to clean up its act after criticism following last year’s event.
The move follows the banning of walk-on girls in darts and grid girls at Formula 1 events as snowflakes spoke out.
The various moves have been controversial with some quarters saying the roles are demeaning to women and do not show them in a positive light.
However, others such as model Kelly Brook, have hit back saying the women enjoy the work and are treated and paid well.
The organisers of the annual event which attracts around 35,000 visitors and takes place in Birmingham in October, have now moved to ban the show girls in an attempt to “promote greater equality, diversity and inclusion”.
New guidelines that were issued today include: “Clothing must be deemed appropriate for a business event. If the organiser deems the clothing to be unsuitable the organiser reserves the right to prevent admittance of the staff into the event.
“Consider the mix of staff you have on the stand (Gender, age, ethnicity etc), do they represent the diversity of your company, and if not, be prepared to explain why not.
“Consider whether you have asked staff to do something that could be deemed to objectify them as men or women as this is strictly forbidden and could result in closure of your stand.”
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Events director Nathan Garnett told the Sun Online: “The aim is to be constructive rather than to be some sort of thought police.”
In a statement he said: “We want the show to be lively, fun and engaging, and these measures should not be interpreted as restrictions upon that. Promoting a more diverse and inclusive image of construction is a joyful thing.
“No-one can deny that the construction sector has more work to do in this area than most. The business case is clear, the moral case undeniable, so now is the time. It is for this reason UK Construction Week has made a commitment to change and to promote the benefits of diversity for the advantage of the whole construction sector.”
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