Who is Richard Walker, how old is the Iceland boss, what is his net worth and what’s he said about banning plastic?
ICELAND'S MD is young, keen and full of bright ideas - and he wants to rid the supermarket of plastic.
He is the son of the founder and has joined his father in the family business.
Who is Richard Walker?
He is the MD of Iceland Food Warehouse.
The 37-year-old has been in the job for just over three years.
Before that he was the International Business Director.
He studied Geography at Durham University.
His father, Sir Malcolm Walker, is the founder and CEO of Iceland.
In 2014 his personal wealth was £215million.
He said: "My personal wealth is nothing compared to the wealth we've created."
What's he said about banning plastic?
Walker has been outspoken about the company's pledge to stop using plastic by 2023.
He said: "It’s actually easier for Iceland to take action than it is for most companies because we are a privately owned, family business.
";Plastic-free aisles in supermarkets aren’t a bad idea, but they’re not enough.
"Nor is recycling, which is really just recycling the problem. Not nearly enough plastic is currently captured by recycling in the UK, and until this year we were largely exporting the problem to China for them to deal with.
"Now that they have banned imports of waste, some other developing countries are stepping forward to take it on, but this cannot be any sort of solution to the problem.
"Only reducing the amount of plastic we produce and use will do that.";
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What is the company's plan for plastic?
The retailer wants to do away with all plastic for own-brand products within five years - with recycled paper and pulp containers taking its place.
It is the first major retailer globally to go "plastic-free" and the announcement came days after Theresa May pledged to eliminate synthetic packaging altogether.
Iceland has already removed plastic disposable straws from its own label range and new food ranges in paper packaging will hit the shelves in early 2018.
The move has been welcomed by environmental campaigners concerned about plastic in the world's oceans, where it can harm and kill wildlife such as turtles and seabirds.
Last month we revealed that 90 per cent of the plastic in our oceans comes from just TEN rivers.