Cinema apologises after showing HORROR film trailers before Peppa Pig: Festival Of Fun
Kids were left in tears after adverts for psychological horror Ma and scary superhero movie Brightburn were played in Ipswich
Kids were left in tears after adverts for psychological horror Ma and scary superhero movie Brightburn were played in Ipswich
A CINEMA chain has apologised after horror film trailers were played before kids’ film Peppa Pig: Festival Of Fun.
Youngsters were left in tears after adverts for psychological horror Ma and scary superhero movie Brightburn.
The trailer for Ma includes dead bodies and a man being struck by a car while Brightburn has violence and a child in a scary mask.
BBC journalist Charlie Jones, 34, who took her daughter, two, to the film, said: “There were lots of kids crying.”
A spokesman for Empire Cinemas said: "We are investigating how an inappropriate trailer was played before a screening of Peppa Pig at our Ipswich Cinema for which we apologise.
"As soon as the staff on site were made aware of the situation, the programme was stopped and trailers were taken off-screen immediately.
"We do sincerely apologise for this and for any distress caused and will be reviewing our internal procedures to ascertain how this came to being.
"The film (Peppa Pig) did then go on screen as planned."