New Brexit website set up to reassure Brits they have nothing to fear from No Deal
Westminster officials said the No Deal website will go live next Tuesday
BRITS are set to get personalised advice on how to cope with a No Deal Brexit from next week.
A website will go live on Tuesday telling members of the public and businesses what to do if we leave the EU without a deal.
It will be promoted with billboards, posters and newspaper ads - as well as a possible TV advertising campaign.
The No Deal website will be divided into four main sections, Whitehall sources said.
It will give information to British residents, UK businesses, EU citizens based here and Brits living on the continent.
The site is intended to reassure all four groups that No Deal won't upend their lives and livelihoods.
All Government departments will be expected to contribute to the new publicity campaign.
It is part of a massive advertising blitz announced yesterday by Brexit Secretary Stephen Barclay.
Next week ads will launch on radio and social media to promote the website and other measures being taken by officials.
It will then expand to billboards, posters and print adverts in the weeks to come.
Officials are currently considering whether to take out telly ads as well - in what could hugely increase the cost of the campaign.
An insider told The Sun: "These ads will reassure people - but also tell businesses and individuals what they physically need to do."
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But Brexiteers have warned the publicity blitz could end up being a rehash of Project Fear.
Steve Baker said: "Any campaign must be exquisitely calibrated to ensure it is legitimate public information and not an attempt to scare the public."
Remainers have also objected - Lib Dem MP Tom Brake blasted: "This publicity campaign is not only a waste of the public's money, but the PM is clearly trying to run down the clock so her deal is the only option left."
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