BRITAIN'S "most popular" off licence has become famous after selling Logan Paul's Prime for £20 a bottle.
'Wakey Wines' in Yorkshire became famous on popular social media site TikTok after bottles flew off the shelves for eye-watering prices.
Vendor Azar Nazir has had avid fans descending upon his store to buy the drink for a whopping £20 per bottle.
The extortionately priced Prime Hydration is at the centre of a social media craze which has sparked a buying frenzy amongst youngsters.
It follows the launch of the brand earlier this year by YouTubers KSI and Logan Paul who boast billions of fans across the world.
The drink - which comes in 11 flavours - retails at £2, but Azar has ramped up his prices to make the most of the demand.
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Customers have travelled more than 100 miles to get their hands on the drink at the popular newsagents in Wakefield.
And one TikTok video even shows a woman pay a whopping £145 for six bottles of Prime.
Other videos showed a group of girls who had travelled 133 miles from Carlisle, Cumbria, to Wakefield.
However, KSI slammed Wakey Wines for selling the drink for more than £20 a bottle.
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KSI said: "Wakey Wines is charging people £20 per Prime. £145. Fam you're getting ripped off.
"Why is she doing this? No do not pay that much for Prime.
"I know people want Prime OK, just wait or camp out Asda nice and early, get in Asda nice and early and pay £2.
"£2 is way better than £25 bro. Come on this is outrageous. You should not be paying £25 for one bottle of prime."
YouTubers KSI and Logan Paul released the drink in June this year and have been promoting it a celebrity boxing matches.
It comes as another shopkeeper revealed he was selling the soft drinks for an eye-watering £15 a pop.
Ameer Khan, 21, sees dozens of bottles of Prime Hydration snapped up within minutes at his convenience store.
One punter paid £80 for a crate while another shelled out £15 just to keep a bottle behind the counter so no one else could buy it.
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Meanwhile, footage from last month showed youngsters storming one Asda before 10am as they try to buy the sugar drenched beverage.
The excited teens charged into the superstore in Dorset and stripped the shelves of Prime drinks.