Best Prime Day deals UK 2024 – live offers on Fire TV, Ninja and Shark
AMAZON'S Prime Day sale has now entered its second day.
For 48 hours, Prime subscribers can get their hands on thousands of exclusive deals - read on for our pick of the best early deals.
Prime Day deals
Amazon Prime Big Deal Days kicked off yesterday and wraps up at midnight on Wednesday (9th October).
will find everything from to to on sale.
We've already seen plenty of early-bird Amazon device deals, with price drops across Echo speakers, Fire TVs, Ring doorbells, Fire TV Sticks and other gadgets.
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Amazon also launched some superb promotions on its subscription services. Prime members can pick up 4 months of Amazon Music Unlimited for free.
Avid book-readers, meanwhile, can pick up 3 months of Kindle Unlimited for just £7.99.
Just remember: to take advantage of all these incredible deals, you will need a (there's a 30-day free trial).
Follow our Prime Day live blog for all the latest updates, hottest deals and deepest discounts.
Best Amazon Prime Day deals: Our top 10
Prime Big Deals Day is now underway, and there are a dizzying amount of bargains out there.
Here's our pick of the five best deals live on the Amazon site.
1. Amazon 43-inch 4-Series Fire TV, £229.99 (was £429.99)
Some of the best Prime Day deals are on Amazon's own smart devices. For Prime Big Deals Day, it seems to be all about televisions.
The 43-inch set from Amazon's range of 4-Series TVs has been given an almighty discount of 47%. It's an impressive enough deal to persuade tech writer Tom Tyers to ditch his old TV.
It's clearly popular with shoppers: Amazon has marked stock as limited, with one sale limited to each customer. Hurry!
43-inch 4-Series Fire TV, £229.99 (was £429.99)
2. Apple AirPods Pro, £179 (was £229)
This is the second time we've seen Apple's iconic, noise-cancelling earbuds drop to a sale price of £179.
There's nothing better than watching high-end Apple tech drop in price. These slick, impeccably crafted beauties first hit the market at £249.
It's not impossible they'll fall further in price during Black Friday in November, but it seems unlikely.
Apple AirPods Pro, £179 (was £229)
3. Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £239.99)
If you've been looking for an excuse to invest in an air fryer from the industry's big-hitter, it's Prime Day.
The brand's reputation precedes it - though you can read our Ninja Air Fryer Max review for a hands-on verdict.
Also on sale is Ninja's 2024 release, the space-saving .
Ninja Foodi MAX Dual Zone Air Fryer, £159.99 (was £239.99)
4. Fire TV streaming stick, £16.99 (was £44.99)
If your TV is in need of an upgrade but you don't have the budget for a new set, here's a cheaper fix.
You can buy a streaming stick to turn your old TV into a smart TV.
This handy little budget device will set you up with instant access to Netflix, Prime Video (obviously), Disney+ and all your other subscriptions.
Fire TV streaming stick, £16.99 (was £44.99)
5. Hangsun 12l Dehumidifier, £128 (was £158.98)
6. Google Pixel 8a, £399 (was £499)
But it's the budget handset in Google's Pixel 8 range that we're happiest to see on sale for £100 less.
It might be smaller and lacking the camera specs of the standard Pixel 8 - but it's still an exceptional piece of tech that Senior Tech Reporter Jamie Harris calls Google's best budget phone.
Google Pixel 8a, £399 (was £499)
7. Oral-B Pro 3 Electric Toothbrush with Travel Case, £36.99 (was £100)
8. Shark IZ202UKT Cordless Stick Vacuum Cleaner, £179.55 (was £279.99)
Shark is a brand you will find - more than once - on our best cordless vacuum cleaners round-up.
The 36% price drop for Prime members turns this cordless stick model into a bit of a budget buy.
Depending on your budget, you might also want to look at the , which has been reduced from £429.99 to £249.99.
Shark IZ202UKT Cordless Stick Vacuum
Cleaner, £179.55 (was £279.99)
9. Lego Star Wars Imperial Star Destroyer, £127.49 (was £149.99)
This Star Destroyer set is marked as suitable for children aged 10 and up. (Don't fret, adult Star Wars geeks: there's no maximum age.)
Lego Star Wars Imperial Star Destroyer,
£127.49 (was £149.99)
10. Finish Ultimate 105x Dishwasher Tablets, £14.99 (was £41)
Amazon Prime Day tech deals
There are always plenty of electronics goods on offer during Prime Day.
Amazon stocks an enormous range of items, from TVs to tablets to SIM-free smartphones to its own smart tech.
As ever, some of the most impressive discounts are on its own products - we've listed the best below but you should head to our Amazon device deals page for an in-depth list of Echo, Ring, Fire and Kindle discounts.
- Apple AirPods Pro, £179 (was £229) -
- Fire TV Streaming Stick, £16.99 (was £44.99) -
- Echo Dot (5th-gen), £22.99 (was £54.99) -
- Fire 7 Tablet (Rose), £29.99 (was £64.99) -
- Kindle Scribe, £309.99 (was £409.99) -
- Apple 2022 10.9-inch iPad, £324.97 (was £349) -
- Sony WH-1000XM4 Noise Cancelling Headphones, £179.99 (was £194) -
- Beats Studio3 Noise Cancelling Headphones, £139 (was £349.95) -
- Bose QuietComfort SC Noise Cancelling Headphones, £170.05 (was £319.95) -
- Garmin Forerunner 55 Running Smartwatch, £134.41 (was £159.99) -
- Ring Video Doorbell, £59.99 (was £99.99) -
- Google Pixel 8 Pro smartphone, £809 (was £1,059) -
- Asus Vivobook 15.6-inch Laptop, £466 (was £549) -
Amazon Prime Day beauty deals
Amazon Prime Day home and garden deals
Amazon Prime Day toy deals
Amazon: Huge savings on books, audiobooks and music streaming
Just remember: you need to be to pick up these limited-time promotions. Head to our best Amazon Prime Day deals page for the very best discounts.
When was the last Prime Day 2024 event?
The last Amazon Prime Day took place on 16th and 17th July 2024.
For 48 hours straight, Prime members got their hands on a tidal wave of exclusive deals and discounts.
Here are the dates of previous Prime Day sales:
- 2015: 15 July
- 2016: 12 July
- 2017: 11 July
- 2018: 16-17 July
- 2019: 15-16 July
- 2020: 13-14 October
- 2021: 21-22 June
- 2022: 12-13 July
- 2022: 11-12 October
- 2023: 11-12 July
- 2023: 10-11 October
- 2024: 16-17 July
Do I need to be a Prime member to take part in Prime Day?
If you want access to all the Prime Day deals released during the event you will need to sign up for a Prime membership.
If you have never signed up before, you can opt to use a .
The trial is also available if you haven't been an Amazon Prime member in the last 12 months.
This, in essence, gives you access to the sale and the perks associated with the membership for nothing.
However, if you choose this route, you will need to cancel before the end of the 30-day trial to avoid being charged.
How much is Amazon Prime?
costs £8.99 a month to join.
There are other plan options you can sign up for, including paying £95 for an annual subscription.
Perks include same-day delivery, access to Prime Video and Amazon Music as well as a host of exclusive offers and deals throughout the year.
You can cancel your Prime membership at any time.
Do Prime Day deals change daily?
are a mix of different types of deals.
Some offers are live for the duration of the sale, often Amazon device deals fall into this category.
Then there are deals of the day which only stick around for a 24-hour window, or possibly less if stock sells out.
Lastly, there are very limited-time "lightning deals" that have limited stock available and, once sold out, disappear.
More recently, Amazon has offered exclusive early Prime deals ahead of the official event to entice shoppers too.
How long will Prime Day 2024 deals last?
last for a maximum of 48 hours.
But most discounts featured in the event will stick around for a much shorter period, with some selling out in just a few hours.
The more popular an item is, the quicker it is set to fly off the shelves.
If you do have your eye on a coveted product it is best to snap it up when you see it rather than wait.
Does Amazon have Prime Day deals on everything?
You can pretty much guarantee that whatever category you are shopping for during Prime Day will have some discounts available.
Major categories like technology, home and garden, beauty, fashion, toys and household goods always feature heavily in the Prime Day offers.
There are normally a variety of well-known brands included across product categories, as well as lesser-known options and Amazon's own brands.
Can students take part in Prime Day?
Students can take part in Prime Day if they have an Amazon Prime membership.
Students can take advantage of the Amazon Student subscription, which has a reduced monthly cost of just £3.99, or £39 a year.
There's also a free six-month trial, which allows full access to all the perks and exclusive offers. You can sign up for
How to cancel your Amazon Prime 30-day free trial after Prime Day
If you've signed up for an to take part in the Prime Day event, you'll need to cancel the service before the 30 days expire, or you will be charged the recurring monthly fee.
You can easily cancel your subscription if you wish. Simply sign into your Amazon account and go to "Manage Your Prime Membership."
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From there, select click "Cancel free trial" on the left-hand side of the page if you want to cancel right away.
If you haven't signed up already, make sure you for the Amazon Prime 30-day free trial - otherwise, you won't be able to access the deals.