Toy deals Black Friday 2024: What to expect this November

With sizeable discounts expected on big brands such as LEGO, Disney toys, Barbie dolls and more in the Black Friday sales, this November is set to be the ultimate playground for toy lovers of all ages.

Shoppers will easily find deep discounts on some of this year's hottest toys at retailers like , , and .

So whether you’re hunting for the hottest new toy gadgets for Christmas or a classic board game the whole family can enjoy, buckle up as we delve into the best toy deals and steals that are expected this Black Friday.

When is Black Friday 2024?

Black Friday lands on November 29 this year.

It always falls the day after US Thanksgiving celebrations – however, over the last few years, some retailers have chosen to launch early deals in the weeks leading up to the big sale.

As well as toys, you can expect big discounts across pretty much every shopping category imaginable, ranging from homeware and tech to fashion and beauty.

We'll be keeping track of all the best Black Friday deals, so follow along to ensure that you don't miss out.

When will Black Friday toy deals start in 2024?

In previous years many major retailers and brands like and have chosen to roll out early deals from the beginning of November.

We anticipate several retailers will choose to spread out the sale period once again, so shoppers hoping to snap up the best toy bargains should sign up for as many newsletters as possible to find out exactly when various sales start.

Last year prices were slashed up to 70%, so you can expect significant discounts on popular brands and trending toys, however, the most popular and in-demand toys do run the risk of selling out.

Which retailers will offer the best Black Friday 2024 toy deals?

We can 99.99% guarantee that you will be spoilt for choice when it comes to finding toy retailers taking part in Black Friday 2024.

The November event is ideal for Christmas shoppers who plan to get the bulk of their gift shopping done in the sales, whether you plan to browse online from your sofa or hit the high street.

Below we have highlighted some of the main shops worth checking when the sale kicks off in November.

Shoppers can expect to see popular brands like LEGO, Squishmallows, LOL Surprise! and Furby featured in the discounting at many different online and high street retailers.

The fact that many retailers will go head to head during Black Friday means shoppers should definitely shop around and compare prices to ensure they are getting the cheapest deal.

What toy deals to expect in the Black Friday sale 2024?

The annual shopping event has gained significant traction over the last decade this side of the Atlantic, with many major UK stores offering substantial discounts on coveted new and classic toys.

The Black Friday toy sales for 2024 promise to be a treasure trove of savings, especially when you consider that lots of popular toys are stocked in major supermarkets, department stores, online retailers and specialist chains.

Some of the biggest toy trends for 2024 include retro toys making a comeback, with Argos reporting searches for on its website are up by 237%.

Elsewhere we expect to see lots of toys based on children's TV characters like Bluey and Cocomelon also featured in the Black Friday toy sales.

Is Black Friday the best time to buy video games?

Black Friday is the perfect time to buy video games or gaming accessories.

With most major brands slashing prices during November, you can pick up old and new video games at a fraction of their normal price.

Black Friday is a great time to buy Christmas gifts for less and shoppers can expect price cuts on the latest video game releases and Game Pass subscriptions, in addition to Nintendo Switch, Playstation and Xbox console bundle deals, which often fly off the shelves.

, , and are all great places to search for video games and gaming deals, and most retailers will compete to offer the lowest prices, so savvy shoppers will be able to find the very best deals and the cheapest price for the items they want.

When is Cyber Monday 2024 and are toy retailers taking part?

Cyber Monday 2024 falls on December 2 and is traditionally the online-only counterpart of Black Friday, taking place on the Monday that immediately follows.

Retailers taking part in Black Friday will almost certainly have a Cyber Monday sale, marking another chance to pick up some bargains ahead of Christmas.

Some shoppers like to chance it until Cyber Monday to see if prices will drop any further, but of course, it's always a risk.

And over the last few years retailers have chosen to launch deals early and not lower prices throughout the sale.

However, we'd recommend that if you have your heart set on picking up a particular toy, you should snap it up as soon as the Black Friday sale lands to avoid disappointment.